Opening a new restaurant does not only require good food, but also a set of strategies that will pull your first customers. Only when people come to try your food, they can come back again and again. It is important to consider what kind of restaurant it is and what kind of audience it will attract. Depending upon what people need and what you deliver, you can use these strategies to attract more customers.
Collaborate with local businesses
Only offering discounts inside the restaurant will not work on a big scale and only the people who enter your restaurant with the intention of eating will know about the offers. For those who do not entertain the idea of spending money and time only to go out to a restaurant to eat, such offers will not help. Which is why you will need to partner up with local businesses such as, movie theatres, amusement parks, and other entertainment venues to provide exclusive discounts on choosing both of your services together.
Limited-time promotions
Customers enjoy the promotional benefits of a new restaurant. It is almost a tradition today for any new restaurant to invite customers on the very first day. You can run offers such as complimentary dishes and happy hours time to time throughout the year to gain fresh customer base time after time.
Have a social media page
Have a social media marketeer to promote your restaurant on social media platforms such as Twitter and Instagram. You can regularly update with pictures and videos of your delicious food, regular events, and happy customers, so let more people know about the benefits of your restaurant. It will also surprise the customers when they find the same dishes online that appeared on their tables.
Introduce your chef
Let your customers meet your chef from time to time to take reviews of how people are enjoying their food. It will develop a connection directly between the chef and the customers, which will make them come back to eat the dishes made especially by their favourite chef.
Host special day events
Keep one day of the week as a special day where customers can enjoy buffet-style meals or get complimentary appetizers. Keep a special food item for every day and add a complimentary drink with it. You can also keep tasting sessions on Sundays where you can let your customers try out new dishes and tell you whether it will work or not. This will provide you with a loyal customer base who will feel that they are valuable to you.
Review service for changes
Keep track of your services and make sure that the customers are having a good time in your place. Customers like it when they can review your services. It will also help you to update your services according to the customer’s needs.